How d'you like your hedonism?
Article Abstract:
It is becoming increasingly common for UK companies to include an element in their market research in which customer typologies, embracing typical interests and motivations, are analyzed. This approach can give a deeper insight than conventional market research into why customers make particular choices. The international Socioconsult project is developing this line of research, focusing on concepts such as values and opinions. It seeks to associate people's attitudes and values with their lifestyle and behaviour as consumers.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1999
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Out of character
Article Abstract:
People from around the world have a very specific view of English people and this image tends to hold back the tourist industry in the UK. Many view the English as slightly staid, football mad and unwelcoming to foreigners while the country as a whole is viewed as rainy, cold and expensive. The main attraction for visitors to the UK is the extensive range of heritage and this should be made as accessible, interesting and attractive as possible.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 2000
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Grey Power
Article Abstract:
The life of the new 'young aged pensioners' is detailed as the people retiring earlier make most of their time by pursuing leisure activities. The retirees are different from the Baby Boomers as the retirees make their time by getting in to different types of leisure activities.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 2003
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