Kenya returns to hunt for tourists
Article Abstract:
The Kenya Tourist Board has launched a campaign to win back the tourists which Kenya lost due to fears of violence, natural disasters and health problems. Tourist numbers went down to 558,000 in 1996, compared to 729,000 in 1990. The campaign, which will concentrate on Kenya's traditional markets in France, Germany, Italy, Switzerland, the UK and the US, will include advertising in the more sophisticated magazines, educational trips for travel agents and closer co-operation with tour operators. The government is also to address the internal issues which formed the basis of tourist fears.
Publication Name: Travel Trade Gazette Europa
Subject: Travel industry
ISSN: 0262-5709
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Hawaii report: Hawaii looks to Europe despite 16 hour flight
Article Abstract:
European tourist are not familiar with Hawaii as a holiday destination because it takes 16 hours to fly there. Hawaii is comprised of eight islands. Waikiki Beach, Pearl Harbour and Honolulu are on Oahu island. Big Island is the name for Hawaii. Hawaii has 70,000 beds, with economy bed and breakfast rates of US$50 per night. There are also plenty of luxury hotels available. Hawaii is keen to attract more tourists from Europe because they stay for longer periods. There is a wide range of activities to try, including submarine rides, skiing and sea kayaking.
Publication Name: Travel Trade Gazette Europa
Subject: Travel industry
ISSN: 0262-5709
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
So where does all the money go? (EU tourism funding)
Article Abstract:
The European Union has been criticised for not spending enough on tourism, although overall spending that is not categorised under the heading of tourism is quite high. Spending in other EU programmes such as regional development is difficult to track due to the way funds are channelled. The European Tour Operators Association wants more money to be spent on promoting tourism to the continent.
Publication Name: Travel Trade Gazette Europa
Subject: Travel industry
ISSN: 0262-5709
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Cash hand-outs for Euro tourism. INside Europe: tourism wins but in a small way. European fraud scare could damage trade
- Abstracts: Speaking out for European tourism. US$100 million Eu plan for tourism. (Inside Europe). Inside Europe: EU on a white knuckle ride
- Abstracts: Do favela tours exploit the poor or spread hope? Nothing to pillory in restored Pelourinho. Wildlife suffers in Kenya's parks
- Abstracts: Tom Pendry on tourism. Tom Pendry: the whole of society has a stake in football and it is up to government to assist in creating a framework for football to prosper once more
- Abstracts: On the move. Move it