Midlife customers have money, don't ignore them
Article Abstract:
A report on 40-plus women reveals that they control 75 percent of nation's financial wealth. Marketing tips, which are aimed at women aged above 40 years, useful for retailers, are also presented.
Publication Name: Souvenirs, Gifts, and Novelties
Subject: Travel industry
ISSN: 0038-4968
Year: 2004
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Hispanics key source of growth for many categories
Article Abstract:
The emergence of the Hispanics market as the new revenue spinner in the United States is discussed.
Publication Name: Souvenirs, Gifts, and Novelties
Subject: Travel industry
ISSN: 0038-4968
Year: 2005
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A license to thrive
Article Abstract:
Impact of licensed merchandise in boosting sales and retaining customer loyalty are discussed.
Publication Name: Souvenirs, Gifts, and Novelties
Subject: Travel industry
ISSN: 0038-4968
Year: 2006
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