Relationships between travel information search and travel product purchase in pretrip contexts
Article Abstract:
The relationships between travel information search and product purchase behaviors is analyzed by examining online and offline information search and purchase behaviors. Results reveal that travel experiences influence travel information search and product purchase for certain travel products in the pretrip stage. Travel information search and product purchase commitments at the pretrip stage are different and they vary by travel product categories in the pretrip stage.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2007
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Reference group influences among Chinese travelers
Article Abstract:
Chinese travelers are segmented based on their perceptions of various reference groups' influences about visiting Hong Kong as a destination and to profile each segment according to travelers' benefits sought, attitudes, behaviors, and sociodemographic characteristics. A cluster analysis generates three distinctive segments with different benefits sought, perceived behavioral control, attitudes and behavioral intentions.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2006
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CHAID-based segmentation: international visitors' trip characteristics and perceptions
Article Abstract:
A study aims to divide inbound travelers to Hong Kong with a Chi-square Automated Identification Detector (CHAID) technique. The results generate viable international travel market segments, thereby showing the applicability of CHAID.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2007
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