Identifying the success factors of web-based marketing strategy: An investigation of convention and visitors bureaus in the United States

Article Abstract:

The study is carried out to examine the factors affecting the success of Web-based marketing strategies by American convention and visitors bureaus. The results indicate that successful Web marketing strategies require the integration and coordination of three complementary aspects of the Internet marketing efforts as well as favorable organization and technology environment and innovative approaches.

Analysis, Technology application, Customer relationship management

---

Expenditures of accommodations tax revenue: A South Carolina study

Article Abstract:

A study evaluates how small communities and rural counties across the State of South Carolina spend funds raised by accommodation taxes paid by nonresident visitors. Results suggest that these entities focus their tourism dollar expenditures toward 'motivational' endeavors such as cultural festivals and tourism-related special events in order to enable further tourism growth.

Forecasts, trends, outlooks, South Carolina, Forecasts and trends, Market trend/market analysis, Description and travel, Tourist tax, Occupancy

---

Travel blogs and the implications for destination marketing

Article Abstract:

A study on travel blogs as a manifestation of travel experience is presented. Results conclude that travel blogs are the cheapest way to gather rich, reliable and unsolicited customer feedback.

Psychological aspects, Methods, Travelers, Travel research, Boosterism

Similar abstracts:

• Abstracts: Getting to the bottom of what's on top: olive oil, barbecue and hoisin sauce are the new tomato. Bite by bite: specialty crusts and toppings are punching up pizza
• Abstracts: Client fees and the art of persuasion. A week in the life of Kay Chambers. Operators join the pan-European era
• Abstracts: The influence of multiple trips on inquiry conversion research results
• Abstracts: Positioning: the example of the lower Rio Grande Valley in the winter long stay destination market. The impact of family life cycle on the vacation decision-making process
• Abstracts: The politics of perception: Legislative images of the tourism industry in Virginia and North Carolina. Progress in tourism satellite account implementation and development

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.