The measurement of destination image: an empirical assessment
Article Abstract:
A conceptual framework for measuring the projected image of a tourist destination is presented in order to develop an effective method that will serve the purpose. Various components of destination image are emphasized including attribute-based images, holistic impressions, and functional, psychological and unique common characteristics. Furthermore, there is a need to employ both structured and unstructured methodologies in measuring destination image.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 1993
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The determinants of expenditures by Canadian visitors to the United States
Article Abstract:
Factors determining the increased expenditures by Canadian tourists in the US are analyzed based on data from 1979-1989. Results show that the surge in cross-border shopping and travel was mainly a result of the appreciation of the Canadian dollar coupled with the rise in income levels since 1980. Other factors such as lower gasoline prices and increasing awareness about foreign goods and services wee also significant.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 1993
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Inquiry conversion and travel advertising effectiveness
Article Abstract:
A hierarchal model of inquiry and visitation to a restoration site in Virginia is developed and compared with a concurrent conversion study using the same population. Results show that the effects of advertising on visitation rate cannot be measured by conversion studies alone. Furthermore, biased studies can be avoided by using well designed and well conducted surveys.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 1993
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