Toronto's Image As a Destination: A Comparative Importance-Satisfaction Analysis by Origin of Visitor
Article Abstract:
The purposes of this study were to examine Toronto visitors' perceptions of products and services in terms of importance and satisfaction by visitor origin and to apply the results to the importance-satisfaction model to identify strengths in service. The sample consisted of 359 visitors to Toronto in either August or November 1998. The results suggest that, in general, the overall visitors' image of Toronto is similar. Closer analysis of the visitors' country of origin, however, shows that there are some important differences in the attributes seen as important as well as in levels of satisfaction.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2001
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The Evolution of Canada's Travel Account, 1980-1998
Article Abstract:
Canada's travel account deficit has decreased significantly since its peak in the early 1990s. Canada's travel deficit dropped dramatically in 1998. The deceleration in the growth of Canada's travel deficit is a positive sign in the right direction. Nonetheless, keeping and winning new international visitors will get tougher given growing global economic and financial volatility. In the longer term, the aging of populations in Canada's major markets will become an increasingly important factor in influencing the direction, rate, and magnitude of its travel account deficit.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2001
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Destination Branding in a Hostile Environment
Article Abstract:
As travel destinations turn to branding for differentiation, they must comprehensively assess all values held in their potential market areas to maximize their appeal. Foxwoods Casino and Resort and Disneyland Paris (re)branded themselves in "hostile" environments to attract the millions of visitors their investments require yearly. Disneyland changed its name and its image from "Americanizing" to Americana. Foxwoods has avoided all reference to Indianness, relying on its rural location in the Connecticut woods and its size for its brand appeal.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2001
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