Tourism marketing in an era of paradigm shift
Article Abstract:
The article examines the relevance of three alternative marketing perspectives to the field of tourism marketing and suggests improving the present tourism marketing research.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2008
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The roles of quality and intermediary constructs in determining festival attendees' behavioral intention
Article Abstract:
The relationship between visitors' perceived service quality, value, satisfaction and behavioral intentions is examined and their results are presented.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2007
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The effects of quality and satisfaction on awareness and behavioral intentions: exploring the role of a wine festival
Article Abstract:
The article examines the vital role that wine festivals can play in promoting wine tourism and influence customer behavioral intentions.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2008
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- Abstracts: A structural analysis of destination travel intentions as a function of Web site features. Structuring destination image: A qualitative approach
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- Abstracts: Toward a destination visitor attendance estimation model: Whistler, British Columbia, Canada. A behavioral assessment of tourism transportation options for reducing energy consumption and greenhouse gases
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