| The Journal of Services Marketing 1992 |
| Title | Subject | Authors |
|---|
| Achieving service quality through gap analysis and a basic statistical approach. | Business | Headley, Dean E., Choi, Bob |
| Affinity marketing: what is it and how does it work? | Business | Macchiette, Bart, Roy, Abhijit |
| Are you committing marketcide? (improper implementation of marketing programs) | Business | Antil, John H. |
| Celebrity endorsers: do you get what you pay for? | Business | Walker, Mary, Langmeyer, Lynn, Langmeyer, Daniel |
| Comparing the Hispanic and non-Hispanic markets: how different are they? | Business | Minor, Michael |
| Consumer complaints: advice on how companies should respond based on an empirical study. | Business | Rink, David R., Kaminski, Peter F., Clark, Gary L, |
| Consumer perceptions of department store service: a lesson for retailers. | Business | Patton, W.E., III, Dotson, Michael |
| Conveying service quality through advertising. | Business | Day, Ellen |
| Cultural anchoring in the service sector. | Business | LaTour, Michael S., Roberts, Scott D. |
| Differences between product and services television commercials. | Business | Zinkhan, George M., Johnson, Madeline, Zinkhan, F. Christian |
| Excessive growth in the service firm: a strategic marketing planning challenge. | Business | Mayo, Edward J., Jarvis, Lance P. |
| Exploiting niches using relationship marketing. | Business | Shani, David, Chalasani, Sujana |
| Gerontographics: a scientific approach to analyzing and targeting the maturemarket. | Business | Moschis, George P. |
| How behavioral viruses afflict market strategy. (behavioral aspects of decision-making)(includes glossary of common cognitive biases) | Business | Valentin, E.K. |
| How to invent service. (the human side of customer service differentiation) (Commentary) | Business | Bell, Chip |
| Interactive marketing: the influence of participation on positive word-of-mouth and referrals. | Business | File, Karen Maru, Judd, Ben B., Prince, Russ Alan |
| Marketing financial services to affluent consumers. | Business | Javalgi, Rajshekhar G. |
| Marketing information and decision support systems for services. (advantages of computerized information technology) | Business | Sisodia, Rajendra S. |
| Primavera Project Planner, Version 4.0. (project management software by Primavera Systems Inc.) (Software Review) (Evaluation) | Business | Duprey, Jim |
| Quality for value-added perceptions and bottom-line results. | Business | Libonati, Kathy V. |
| Segment-of-one marketing: turning customer data into actionable information. (Commentary) | Business | McQuaid, James D. |
| Service provider job satisfaction and customer-oriented performance. | Business | Ingram, Thomas N., Hoffman, K. Douglas |
| Services advertising: a framework to its effectiveness. | Business | Gandhi, Nimish, Hill, Donna J. |
| Service: the competitive edge in banking. (importance of customer service improvement) | Business | Coskun, A., Frohlich, Cheryl J. |
| Symbolic interactionism: its effects on consumer behavior and implications for marketing strategy. | Business | Leigh, James H., Gabel, Terrance G. |
| The effect of cues on service quality expectations and service selection in a restaurant setting. | Business | Sweeney, Jillian C., Johnson, Lester W., Armstrong, Robert W. |
| The influence of Japanese culture on business relationships and negotiations. | Business | Tanner, John F., Jr., Oikawa, Naoko |
| The multidimensional nature of service facilities: viewpoints and recommendations. | Business | Turley, L.W., Fugate, Douglas L. |
| The role of competitive analysis in implementing a market orientation. (customer-oriented market analysis) | Business | Smith, Daniel C., Andrews, Jonlee, Blevins, Timothy R. |
| The solo consumer: unique opportunity for the service marketer. | Business | Goodwin, Cathy, Lockshin, Larry |
| What kind of marketing culture exists in your service firm? An audit. | Business | Webster, Cynthia |
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