Ohio State "trains the trainers." (consumer credit seminars)

Article Abstract:

Fifty-six Ohio educators completed a two-day seminar that aims to teach consumer credit concepts. The program, called 'The Educator's Leadership Academy for Consumer Credit,' is designed to eventually educate 7,000 teachers and students in Ohio by 1993. The credit education seminar consisted of three phases. Phase I was composed of an in-depth review of the consumer credit industry. During the sessions, the attendees were asked to participate in hands-on activities and in educational presentations. At the end of the first phase, the participants were tasked to develop Phase II, a series of in-service programs for educators distributed in Ohio. Phase III will be conducted by the participants of Phase I programs. It will involve the holding of local area workshops. This series of educational promotion activities is aimed at pushing the leadership role of Ohio in consumer credit know-how.

Conferences, meetings and seminars, Ohio, Consumer credit

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Capturing the mature marketplace: boomers turning 50

Article Abstract:

Businesses need to take a new look at mature consumers to be able to appreciate the impact of the fact that many of the members of the huge baby-boom generation are starting to turn 50. To understand this consumer group, the financial segmentation approach is used to categorize consumers aged 40 and over according to their attitudes toward a number of financial issues. These include credit, investments, savings, sources of advice and technology. The five financial segments that emerged are the credit- and debt-averse Self-Reliant Savers; the credit-using Strapped Spenders; the Worried Frugals who live from paycheck to paycheck; the Credit Consumers who think that it is a good idea to have many kinds of credit cards; and the Confident Investors who are comfortable with their levels of saving and spending.

Middle aged persons, Evaluation, Finance, Baby boom generation, Aged consumers, Elderly consumers

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