Paid television advertising fights bankruptcy
Article Abstract:
The only viable alternative to bankruptcy is a debt management program (DMP) in which the original contract is renegotiated with payment over an extended period. The Portland, OR Consumer Credit Counseling Service (CCCS) reports a dramatic increase in DMP clients after beginning paid television advertising in 1983. The initial investment of $9,000 over six months resulting in 66 new DMP clients. The 1987 monthly investment of $7,000 produced 2,238 active DMPs. A controlled test of advertising in five cities and five comparable control cities will monitor the number of bankruptcies filed and the number of DMPs negotiated by CCCS offices during the first half of 1988.
Publication Name: Credit World
Subject: Banking, finance and accounting industries
ISSN: 0011-1074
Year: 1988
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Competition deserves more than lip service
Article Abstract:
Judicial and Federal Trade Commission antitrust enforcement is based on a broad definition of relevant markets and a global perspective. Government control severely restricts competition in the free market and sometimes protects special interests. Arbitrary rules without order or logic are common in government operations. Debate continues on takeovers, antitrust enforcement, credit card interest ceilings, and re-regulation of the airlines. Public attitudes about deregulation issues arise from incorrect information.
Publication Name: Credit World
Subject: Banking, finance and accounting industries
ISSN: 0011-1074
Year: 1988
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Postal Service's E-COM Proving to be a Steady Performer
Article Abstract:
Electronic Computer-Originated Mail (E-COM) is a postal service which assures delivery of computer originated messages within two days. E-COM is providing savings to its users. Transportation time is reduced to minutes, and customers bypass time consuming preparation of mail. Credit and collection agencies employ E-COM to collect overdue accounts, and for notice of credit policy changes. The credit and collection world are experiencing cost savings through use of E-COM.
Publication Name: Credit World
Subject: Banking, finance and accounting industries
ISSN: 0011-1074
Year: 1984
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