A changing climate
Article Abstract:
Global economic development, increasing digitization, and energy and environmental issues shape today's marketing success. Strategies and tactics that can be used to accommodate the changing marketing environment are presented.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2008
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The moment of truth
Article Abstract:
Latest trends consumer behavior and the process of understanding it for designing appropriate marketing approach are discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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Beyond ROI
Article Abstract:
The usage of return on investments analytics for evaluating and planning marketing strategies is presented.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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