A new campaign against drunken driving looks at the family and friends of those who have died
Article Abstract:
DDB New York has updated the 'Friends don't let friends drive drunk' public service ad campaign launched in 1983. The updated campaign features friends and family members of those who have been killed by drunk driving. Value of the donated time for commercials and ad space for the campaign in 1999 was about $92 million. The campaign aims to discourage drunk driving by creating an emotional response in the viewer based on seeing the impact of the loss on the survivors and seeing personal possessions of the victim that survived the fatal crash.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
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New campaigns are put on hold, ads are pulled in diaster's wake
Article Abstract:
In the wake of the Sep. 11, 2001 terrorist attacks on the World Trade Center and the Pentagon many consumer goods companies pulled all TV advertising out of respect for the country and those who lost friends and family members in the attacks. Huge economic consequences will result from the disaster, according to the Association of National Advertisers, as not only advertising agencies will suffer but ancillary businesses such as public relations firms, media buying services and novelty vendors.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
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Club Med ad campaign to stress family fun at vacation resorts
Article Abstract:
Club Mediterranee is set to launch new TV commercials and print ads aimed at American baby-boomers with children. The $12 million campaign was created by Publicis in New York, and features children of diverse races playing in the waves, in an effort to reach a broader demographic segment of American travelers. Club Med has been a success in Europe, but has never caught on on North America. The company has gone through five different ad agencies in the past ten years, with the result that Club Med's message has lacked focus. Under the direction of Chairman Philippe Bourguignon, the resorts' U.S. advertising budget has doubled, and the company has spent $350 million to upgrade its resorts. The ads aim to attract new customers who are unfamiliar with the brand, and specifically target the female head of household. Print ads will appear in travel publications and in family magazines.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1999
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