Marketers expect the high price of Oscar time to be worth it
Article Abstract:
Oscar night on TV is usually the second-most watched program in the U.S. and, not coincidentally, has the second-highest ad rates. Up almost 10% over last year, 30 seconds will cost an average of $1 million. Advertisers that have justified that price this year are Gap Inc., AT&T, Charles Schwab and Sears, among others.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
Radio, TV, publisher representatives, TV Advertising, Media Representatives, Television, Advertising Activity, Account Activity, Media Pricing, Television advertising, Abstract
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
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Chanel's United States unit puts several branding and marketing eggs in Young & Rubicam's basket
Article Abstract:
Young & Rubicam hit the jackpot when Chanel chose them for a variety of new advertising campaigns. They will be responsible for marketing, branding, and media tasks involving Chanel's cosmetics and fragrances.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
Advertising Agencies, Toilet Preparation Manufacturing, Toiletries & Cosmetics NEC, Toiletries, House of Chanel, Young & Rubicam Brands
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
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Subjects list: United States
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