Adapting Consumer Products to Lesser-Developed Markets
Article Abstract:
Various modern consumer products need different types of application to the less developed country (LDC) marketing. This research considers the marketing of 174 products by sixty-one subsidiaries in twenty-two LDCs. Food and beverage marketing needs are distinguished from those related to cosmetic marketing, due to image establishment levels. The pharmaceutical industry makes few adaptations because a central objective for that industry is global standardization. LDCs offer great promise for multinationals' product marketing. Consumer goods are the most culturally-linked type of product. Overall policies for marketing will not effectuate the development of all consumer goods markets equally. The research sample includes over fifty companies having more than 500 LDC subsidiaries. Upper level executives answered questionnaires. Tables of product application by type data are featured, as are graphs of adaptation profile comparisons.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1984
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The universality of the signal theory for products and services
Article Abstract:
A new study investigates the relationship between price and warranty information and Chinese consumers' perceptions of product quality.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2001
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Chinese puzzles and paradoxes: conducting business research in China
Article Abstract:
A new study investigates the issue of relevant research methods for work on business research in China.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2001
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