Advertising; for J. Walter Thompson New York, winning the Merrill Lynch account ends a period of tumult
Article Abstract:
Merrill Lynch has chosen J. Walter Thompson New York to handle its global account, with extimated billings of $85 million. The account comes with great relief to J. Walter Thompson, which has lately been shaken by account losses, executive reshufflings and shortfalls in high-profile reviews. Merril Lynch decided to change its advertising agency due to the higher competition in financial services, strengthening Merrill Lynch as a brand name. Thompson had been competing with New York agency D'Arcy Masius Benton & Bowles Communications for the account.
Comment:
Wins Merrill Lynch global account
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
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As Jay Chiat auditions shops for his new company's account, his old agency doesn't have the inside track
Article Abstract:
Temporary Screaming Media chief executive Jay Chiat will look at other offers besides his old company TBWA/Chiat/Day to handle the company account. The content streaming company, which bills between $3 to $5 million plans to hold an on-line audition, although Chiat holds his old company in high-esteem. However, TBWA/Chiat/Day bowed out of the competition. Screaming Media president Alan S. Ellman hopes a campaign would attract new Web sites as clients and promote "contextual commerce".
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
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