Determining the quality of conjoint analysis results using violation of a priori signs
Article Abstract:
The quality of conjoint analysis results based on the priori sign criterion is studied using simulation. The results of the study suggest that the extent of sign violations should be used as an indication of the quality of results only within the context of the study design.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2005
Other Commercial and Service Industry Machinery Manufacturing, Trainers & Simulators, Usage, Synthetic training devices, Simulators (Training equipment), Advertising research
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2005
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Effects of researcher presence and appeal on response quality in hand-delivered, self-administered surveys
Article Abstract:
The research indicates that researcher appeal and presence do have an effect on the quality of survey responses.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1997
Methods, Surveys, Surveys (Studies)
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1997
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Subjects list: United States
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