An exploratory study of the innovation evaluation process

Article Abstract:

A study was conducted on the process that consumers use for evaluating an innovation. A model of the detailed information-processing steps employed by consumers was used. The results indicate that judgment was the leading evaluation strategy used by consumers while some relied on a categorization strategy. Interestingly, none of the evaluations were based solely on the manufacturers' reputation or the recommendation of a friend.

Product development, New products, Product introduction

---

Determining uses and gratifications for the Internet

Article Abstract:

Dimensions of consumer Internet use and usage gratifications among customers of a prominent Internet Service Provider (ISP) are empirically derived. Accordingly, the results describe three key dimensions related to consumer use of the Internet, including process, content and social gratification.

Telegraph & other communications, Services information, Services, Internet service providers, Internet service provider, Multivariate analysis, Human-computer interaction

---

A test of alternative measures of disconfirmation

Article Abstract:

Five operationalizations of disconfirmation and their effect on satisfaction are examined by research, using two different comparison standards in two different settings. The results indicate some methods are better in certain situations and are inappropriate in others.

Market Research, Market Research & Product Development, Marketing research, Organizational behavior, Organizational behaviour

Similar abstracts:

• Abstracts: The effects of USDA reports in futures and options markets. An evaluation of price linkages between futures and cash markets for cheddar cheese
• Abstracts: Fractional dynamics in international commodity prices. Contemporary and long-run correlations: a covariance component model and studies on the S&P 500 cash and futures market
• Abstracts: The people aspects of buying or selling a business. Selling a C-Corp? Try these tax strategies. Buy-sell agreements
• Abstracts: Innovation adoption and implementation in organizations: A review and critique. Management perspectives of awards for creative advertising
• Abstracts: Mentoring: traditional versus developmental. Values-centred leadership - practical tools for SMEs. Beyond the paramedic and into management

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.