As pendulum swings, protecting privacy may start to pay off

Article Abstract:

Web sites such as Austin Hill's Zero-Knowledge Systems are banking on consumers caring about their online privacy with software that allows the customer to create online alias's called "nyms". The backlash against DoubleClick's tracking information via "cookies" has initiated start-ups to plan profiting from privacy as a growth industry. The big profits may come from companies that sell privacy systems to service providers.

Services development, Forecasts and trends, Industry trend, Privacy issue, Privacy, Privacy, Right of, Right of privacy, World Wide Web, User groups

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AOL pitches upscale niche in cyberspace

Article Abstract:

CompuServe has been in the hands of AOL for about a year, but hasn't been saying much. Now it is going to go after its own advertisers for its upscale user-base. The Internet service that's been around for 30 years(!) claims to have 30% of its members with annual income over $100,000 and would like to get premium ad rates to capitalize on that demographic.

Comment:

Sees CompuServe as its elite niche for higher revenue after facelift

Marketing procedures, New Electronic Marketing, Self Promotion, Media Pricing, Telecommunications services industry, Telecommunications industry, Abstract, CompuServe Corp., CSRV

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All AOL, all the time? The online giant hopes 'persistence' will pay off

Article Abstract:

America Online Inc. is hoping its new ICQ instant-messaging system will win it a larger number of technologically-sophisticated users, as the online service strives to compete with other growing rivals and popular Internet portal sites. ICQ allows users to have real-time online conversations with other individuals while other applications are running on one's computer. As electronic commerce and online advertising become the hottest money-making areas of the Internet, the number of viewers has become more important than the number of subscribers to a particular service. ICQ is at the forefront of AOL's strategy, as its window appears before users can access portal sites or activate browsers and remains on the user's monitor for the time that they are online, thereby giving AOL the jump in its online marketing. AOL acquired ICQ through its acquisition of Mirabilis Ltd. in June 1998.

Prepackaged software, Services information, Innovations, Services, Electronic mail systems, E-mail, Email, Email software, Company services, Company technology development, ICQ

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