An empirical comparison of published replication research in Accounting, Economics, Finance, Management and Marketing

Article Abstract:

A content analysis of 18 major business journals from 1970 to 1991 indicates that replication and extension research is not commonly done in business. These types of research accounts for less than 10% of published empirical work in accounting, economics and finance. Only about 5% is done in management and marketing. Results of such work were found to usually contradict existing data. It is suggested that strategies be formulated to develop replication research to promote the development of knowledge in the business sector.

Analysis, Economic research, Periodicals, Management research, Marketing research, Market research, Financial research

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An empirical analysis of the determinants of category expenditure

Article Abstract:

Research is presented concerning the increasing levels of competitiveness between private label brands and national brands. The factors which govern category-level expenditure for private and national brand promotion are discussed.

Marketing, Management, Sales promotions, Industrial development, Industrialization, Business names

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The contribution of changes in advertising expenditures to earnings and market values

Article Abstract:

A new study examines the contribution of advertising expenditures to corporations' market values and earnings.

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