An examination of collaboration in high-technology new product development processes
Article Abstract:
Business enterprises must underscore the adoption of cross-functional collaboration approach in managing new product development (NPD) processes in order to optimize their market success, particularly in high-technology settings. Allowing cross-functional teams to work collaboratively does not only induce them to participate aggressively in management activities but also maintain a considerable focus on the firm's goals and objectives. This approach further motivates employees to come up with their best performance and invigorate their creativity.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 1998
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A survey of new product evaluation models
Article Abstract:
New product models are evaluated based on their purposes, applicability to different products, data requirements, suitable environments, time frames and diagnostics. These include brand equity analysis, need/usage context analysis, environmental scanning, portfolio approach, pattern recognition and the value-chain approach. These models can help managers assign probabilities to the uncertain elements of the expected return of the products.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 1999
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The fuzzy front end of new product development for discontinuous innovations: a theoretical model
Article Abstract:
A study proposing a theoretical model and examining the fuzzy front end of the new product development (NPD) process, which includes time and activity and in case of discontinuous innovations, is presented.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2004
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