Aurora aims to take the ho-hum out of its brands with expanded offerings and TV appearances

Article Abstract:

Aurora Foods Inc. plans to revive a number of formerly popular food products it has acquired over the years. The company's strategy is to stimulate sales by greatly increasing the budgets and duration of advertising and promotional campaigns, mainly by bringing these brands back to television and increasing the number of product offerings with new varieties, flavors and packaging. The brands include Duncan Hines baking mixes, Aunt Jemima and Celeste frozen foods, Log Cabin and Mrs. Butterworth's syrups and Mrs. Paul's and Van de Kamp's frozen fish products. The ad agencies working on these campaigns are Ogilvy & Mather Chicago, Louis London Advertising and Sales Promotions and N.W. Ayer & Partners.

Food & Kindred Products, Food Manufacturing, Campaigns, Advertising, FOOD AND KINDRED PRODUCTS, Marketing/Advertising Methods, Advertising Activity, Food industry, Advertising campaigns, Aurora Foods Inc., AOR, Ogilvy & Mather Worldwide Inc., Louis London Advertising and Sales Promotion, N.W. Ayer & Partners

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Deutsch hopes to reach young consumers better by forming a venture with Rush Communications

Article Abstract:

Donny Deutsch of Deutsch Inc. and Russell Simmons of Rush Communications have teamed up to form dRush, an agency designed to seduce consumers between the ages of 8 to 17. The two agency impresarios' client list already includes Tommy Hilfiger, Snapple, Phat Fashios and Def Jam, among others. The New York group, which begins with a staff of 20 plans to implement popular culture to imprint brands on the youthful consumers. LL Cool J and the Beastie Boys are just part of the hip stable to make advertising jingles sound like a hit records, all to woo fickle teens away from their dollars.

Alliances, partnerships, Agencies, Management, Planning, Joint ventures, Deutsch Inc., Simmons, Russell, Deutsch, Donny, Rush Communications, dRush

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