The importance of famous brand names is stressed by executives at an ad conference

Article Abstract:

The importance of brand identification was emphasized by executives at the second general session of the 1999 annual conference of the Association of National Advertisers. The theme of the conference was 'Brand Building for the 21st Century.' David B. Vermylen, president of the Keebler Brands division of Keebler Foods Co., told how new management at his company is trying to leverage the power of the Keebler brand to increase its sales and shelf space in stores. Herbert M. Baum, president and chief operating officer of Hasbro Inc., stressed the importance of fast-lane marketing to capitalize on the rapid acceleration of trends.

Company Planning/Goals, Games, Toys & Children's Vehicles, Game, Toy, and Children's Vehicle Manufacturing, Games, toys, and children's vehicles, Cookies & Crackers, Cookie and Cracker Manufacturing, Cookies and crackers, Conferences, meetings and seminars, Snack foods, Toy industry, Baked products industry, Baked goods industry, Keebler Co., KBL, Hasbro Inc., HAS, Association of National Advertisers

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Leo Burnett is named one of the business leaders of the century

Article Abstract:

Third in a series of six special issues, this one called "Builders and Titans," Time magazine compiled a list of the 20 most influential business leaders of the 20th century out Monday, 11/30/98. Three advertising pioneers were front runners, David Ogilvy, William Bernbach and Leo Burnett. Burnett won the distinction, partly for his creation of characters that sold brands, the Marlboro man, Pillsbury's doughboy and others. Two of the other honorees founded companies that are now clients of the agency, Walt Disney and Ray Kroc.

Advertising agencies, Awards, Abstract, Time Inc., Leo Burnett Worldwide Inc.

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