Balancing exploration and exploitation: The moderating role of competitive intensity

Article Abstract:

A contingency model that tests moderating role of competitive intensity on the relative effectiveness of exploration and exploitation on firm performance for prospectors and defenders is developed. The results show that for defenders, exploration is positively related to effective firm performance while exploitation is negatively related to efficient firm performance as competitive intensity increases and conversely for prospectors, exploration is negatively related to effective firm performance, whereas exploitation is positively associated with efficient firm performance as competition intensifies.

Methods, Evaluation, Business performance management

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Challenges of the "green imperative": A natural resource-based approach to the environmental orientation- business performance relationship

Article Abstract:

A model is tested on the impact of the higher order construct of natural environmental orientation (NEO) on firm performance with reference to the natural-resource-based view (NRBV) of the firm. The findings reveal that the higher order construct of NEO is positively and significantly related to profit after tax and market share, and is negatively related to sales growth.

Models, Green marketing, Green products

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Social capital, customer service orientation and creativity in retail stores

Article Abstract:

Customer service management in retail stores by implementing social capital theory is discussed.

Marketing procedures, Management dynamics, Retail Stores, Management, Usage, Customer service, Stores, Company business management, Support services, Customer relations, Social capital (Sociology)

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