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Fearful and fractured

Article Abstract:

Marketing crises are discussed, that are hard at any time. It is observed that due to a break up between consumer markets and consumers' media, consumption habits are more expensive and harder to reach the customer. Business of marketing seems to be in danger.

Author: Shoebridge, Neil

Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005

Australia, Customer relations

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Size and survival

Article Abstract:

The focus on two marketing issues, China and marketing through internet, is presented. The marketing spending by various companies in these two areas are also discussed

Author: Shoebridge, Neil

Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005

China, Forecasts, trends, outlooks, Financial management, Marketing, Forecasts and trends, Company investment, Investments, Market trend/market analysis, Internet marketing

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Subjects list: Marketing, Business enterprises, Company marketing practices

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