Behind networks' Web deals, a bazaar of barter

Article Abstract:

CBS Corp. traded $150 million in advertising services to Medscape Inc. in exchange for 35% of the company, reflecting a huge trend of barter between television networks and Internet companies. NBC followed CBS's pioneering plan by investing in iVillage in exchnage for on-air plugs. Hopefully, viewers wont mind when Dan Rather refers to MarketWatch when there is a business news moment. Online companies may see the value of advertising time getting charged against their earnings, however they do get preferential treatment over paying customers!.

On-Line Information Services, Joint ventures, Videotex & Teletext, Telegraph & other communications, Online services, Internet services, Advertising, Company internet strategy, Cooperative agreement for product marketing, CBS Corp., CBS, NBC Corp.

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Advance sales of children's ads slacken

Article Abstract:

Media buying services say that ad spending for children's television programs could fall 30% or more this season. Media sellers, however, estimate that this spring's season will match those of the last two years, with ads sold hitting $750 million. Media buyers predicate the grim outlook on the downturn in the US economy, consolidation among food companies and softer ad spending by the toy industry.

Sales & consumption, Industry Market Data, Advertising Sales Services, Media Buying Agencies, Advertising, not elsewhere classified, Statistics, Marketing industry, Media buying services

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Madison Avenue roots not for the Falcons

Article Abstract:

Ratings lower, viewership down, lacks national appeal, an uneven matchup, all predictions for the 1999 Super Bowl. The Atlanta Falcons don't have the same appeal that the Green Bay Packers had when they played the Denver Broncos last year. For all of the above reasons, it is expected that advertisers will do well to schedule their ads in the first half before people start switching channels.

Forecasts, trends, outlooks, Marketing procedures, Television, Advertising Activity, Account Activity, Consumer Attitudes, Marketing, Advertising agencies, Abstract, Super Bowl Game (Football)

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