Bloody Volvo ads
Article Abstract:
The ad campaign by Volvo Car Australia that shows scenes of people such as bumping into someone's shopping trolley in a supermarket followed by the taglines 'Bloody Volvo drivers' and 'Volvo for life' is either a very smart move to freshen its image or it is a very foolish move that will anger its existing customers. Researchers say that most customers respond well to ads that are outrageous and surprising.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
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Athens apathy
Article Abstract:
The marketing craze observed during Sydney Olympics is not going to be repeated for the Olympic games which are going to start in Athens this year. The reason of event being held away in Athens, declining awareness levels of consumers in identifying the sponsor attributed to this.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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Corporate chest - beating
Article Abstract:
A criticism of ad campaigns of biggest Australian companies is discussed. Most of these ad campaigns have been ridiculed on grounds of self-serving ends on part of the chief executives reflecting no sound business strategy.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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