Fast-food passion out of fashion
Article Abstract:
Australia's fast-food restaurant industry has undergone marketing changes to counter a flat growth level and competition from supermarkets and fast-food convenience stores. Between 1996 and 1998, annual fast-food restaurant sales were stalled at $7.4 billion. However, the six largest fast-food restaurants still account for a 42% market share of the fast foods industry. To attract more sales, marketing efforts have included the introduction of promotions, healthier food, menu innovations, unique restaurant environments, and customer-loyalty incentives.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999
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A healthy appetite
Article Abstract:
The fast food retail industry sales are booming with big operators such as McDonalds and Subway Systems showing increase in their sales for 2004 by 15% and 40% respectively. The industry revenue is estimated to have grown by about 6% estimated to be around $7.1 billion. Prediction for the year 2005 remains positive both in terms of sales and new initiatives planned by the retailers.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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Fast food, slow growth
Article Abstract:
Australians are turning away from hamburgers, hot dogs, fish burgers, meat pies and sausage rolls. Australian fast food industry is suffering from a steady decline in sales since five years.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
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