Bottled stupidity
Article Abstract:
The flaws in the product development and marketing are discussed. The launching defects of the recently released product bottled water by the Balance Water Company are discussed as an example.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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Crossover challenge
Article Abstract:
The risky marketing strategies of Coca-Cola Amatil and Carlton & United Beverages are detailed. The two companies have taken the old popular brands of each other for marketing new products.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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The proof is in the profit
Article Abstract:
The strategies used by companies for marketing their brands are presented. The results of such strategies are shown through companies like Coca-Cola.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
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