Brand new looks
Article Abstract:
Robert Atkins the chief executive of Harris Scarfe who took over the spent brand, which was badly in debt, has managed to increase revenues by nearly forty-three percent for the year 2003-2003 along with creating a positive image for the company. The company has invested nearly eight million US dollars on its makeover whereas re-branding helped the company to achieve fantastic results.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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Designed for success
Article Abstract:
Sunbeam's General Manager, Jonathan Lord, received two Australian design awards for the company's stainless steel express kettle and its two stainless steel hair driers. Sales in homeware shops are on the increase since the past five years and design has become the only way to innovate.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
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Know how u name calling
Article Abstract:
Tony Carr, chief executive of Supply Chain Consulting discusses his methods of keeping the communication channel open with his staff and the advantages of doing so. Supply Chain is one of Business Review WeeklyEs Fast 100 members.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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