Bringing them back for more
Article Abstract:
Small businesses are finding that punch card promotions can help develop repeat customers. Customers are given cards with a certain amount of squares on them, which are punched out each time they come back. when all the squares are punched out, the customer gets something for free.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1995
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Be your own wordsmith
Article Abstract:
Writing an effective brochure involves identifying the target audience and the purpose of the brochure, using an outline and eye-catching graphics and emphasizing product benefits or key selling points. Other tips include making the copy brief and easy to read.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1995
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Minding your own niche business
Article Abstract:
A niche business in one where a small business targets a small segment of a larger market. Entrepreneurs who want to enter a niche market should offer specialized merchandise or services. Several niche businesses are profiled.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1995
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