British Design Comes of Age
Article Abstract:
In the past, Great Britain and British companies ignored design or relegated it to the bottom of their priorities list. That picture is changing in 1984. The government is promoting a campaign to educate companies in the benefits of design. Several designers are questioned about the role of design in the market today. United Kingdom businesses are more convinced now that design can elevate a company image. Many businesses still feel that design is not an important marketing tool. This attitude is not correct. Design companies are very market-oriented in 1984 in the United Kingdom. Design is a crucial element in the national regeneration of the country. More businesses are cutting back on production and beginning to double their marketing budgets. A wave of design-led business solutions is expected in the future.
Publication Name: The Director
Subject: Business, general
ISSN: 0012-3242
Year: 1984
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Does Your Board Sincerely Want Success?
Article Abstract:
Guidelines for success are presented in question form to ensure a focus on positive thinking. The attitude of achieving success rather than avoiding failure is desirable. Outperforming the competition is the goal. A personal commitment to success is necessary for every employee. Every department must contribute to this effort. Human issues also need consideration.
Publication Name: The Director
Subject: Business, general
ISSN: 0012-3242
Year: 1984
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The Deadly Disease of Business
Article Abstract:
Businesses must be on the alert for apathy. Several signs of apathy are listed. Hiring procedures should be reviewed when trying to fight apathy. Consider starting an educational program. A new sense of excitement in the company should be cultivated. People with special talents should be encouraged to give in-house seminars.
Publication Name: The Business Owner
Subject: Business, general
ISSN: 0190-4914
Year: 1984
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