Fox Vowing to Get in Net Game By Leveraging TV Division
Article Abstract:
News Corp.'s News America Digital Publishing expecting its television branch to jumpstart its online services. New advertising campaign to try and garner recognition for new sites.
Publication Name: ADWEEK Southwest
Subject: Business, general
ISSN: 0746-892X
Year: 1998
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Will Global Economic Crisis the Net Along with It?
Article Abstract:
Possible that internet marketplace will go down with global recession in future due to consumer spending slowdown. Yet not enough data for anyone to know for sure.
Publication Name: ADWEEK Southwest
Subject: Business, general
ISSN: 0746-892X
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Bye, Bye Banner? Schwab Strategy Disses Clicks. XOOM.com. Investors Go Global
- Abstracts: Miller and Visa join the ranks of edgy marketers that like to re-examine their agency roster. Mastercard joins the growing crowd that believes what sells here will sell there, too
- Abstracts: New campaign by Wendy's seeks young dudes with attitudes to munch a bunch of burgers. An explosion of account activity on Madison Ave., even though it was a four-day week
- Abstracts: Antitrust case is highlighting role of E-mail; U.S. and Microsoft test messages and memories. part 2 Fewer computer users give Microsoft a postive rating
- Abstracts: SangStat wins patent for cyclosporine, setting stage for a battle with Novartis. SangStat wins FDA approval to market drug for use after organ transplants