CC and D Plays to Its Strengths

Article Abstract:

CC an D Communications has won two major accounts by leveraging its expertise in financial services and hospitality. Combined billings for the First National Bank of Ipswich and the University Park Hotel at MIT are expected to exceed 1 million. The five-branch bank in Ipswich, MA assigned CC&D advertising and public relations duties without a review; CC&D is now creating print and broadcast ads with the tagline 'Investing in relationships.' Its efforts for the 200-room University Park Hotel, co-owned by MIT and Forest City Development, will include print and direct-mail ads.

Commercial Banks, Commercial Banking, Account Activity, Banking industry, Services, Marketing, Hotels and motels, CC and D Communications, First National Bank of Ipswich

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First Union Eyes 6 Agencies

Article Abstract:

Several advertising agencies, including Hill, Holiday, Connors, Cosmopulos Inc., Ingalls Advertising, Margeotes/Fertitta and Partners, Doremus and Co., Citigate, and Brouillard Communications, are vying for a contract with the financial products division of First Union Corp. The winning agency will be in charge of media placement and creative development. Sources say that First Union Corp. will make its decision in early November.

Use of services, Contracts & orders received, Campaigns, Financial Holding Companies, Offices of Bank Holding Companies, Holding Offices, Financial services industry, Financial services, Contracts, Advertising, Hill, Holliday, Connors, Cosmopulos Inc., First Union Corp., FTU, Ingalls Advertising

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