Carnival's Cunard cruise line plans to spend $12.5 million to stress a touch of class

Article Abstract:

Cunard's all-print advertising campaign, "Continuum Campaign" will try to recapture the mystery and glamour of cruise lines of old. Tinsley Advertising's ads will promote "timeless elegance" and historical reflections on flagship Queen Elizabeth 2, then and now. The illustrations in the ads are actual technical drawings of ships like the Lusitania and Aquitania. With a healthy economy, cruise lines expect a possible 15% growth in the market, albeit upon a deep competitive ocean.

Advertising agencies, Passenger Ships, Deep Sea Passenger Transportation, Water Transportation of Passengers, Contracts, Advertising, Cruise lines, Passenger vessels, Cunard Line Ltd. (New York, New York), Tinsley Advertising Inc.

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Delta sets a fee for not using its Web site

Article Abstract:

Airline bookings done over the Internet are estimated at 2% in 1998 and expected to grow to 8% by 2002. Currently Delta Air Lines gets less than 2% of its bookings through its Website, but it announced a new surcharge of $1 each way for tickets ordered off-line. United could be the next airline to follow suit as it has considered such a move.

Comment:

Travel agents don't like the surcharge Delta is charging for unwired ticketing

Consumer prices, Scheduled Passenger Air Transportation, Air transportation, scheduled, Scheduled Air Passenger Svc, Travel, Prices and rates, Airlines, Abstract, Delta Air Lines Inc., DAL, Air fares

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