Holland Mark Welcomes Thomson, Universal

Article Abstract:

Holland Mark Edmund has won major assignments from Thomson Financial Services and Universal Studios, adding $2 to $3 million in billings and offsetting the loss of a key Blue Cross account. The agency is developing a print-based campaign supporting Thomson's exchange-trading software for the firm's Electronic Settlements Group and says it is handling several 'direct market projects' for the Universal Studios Escape theme park in Florida. Neither client will disclose details of the campaigns. Past Holland Mark clients include Polaroid's business-imaging group and a $4.5-6 million Blue Cross and Blue Shield of Massachusetts account, which is now in review. Holland Mark sought to replace the lost billings to avert layoffs.

Netherlands, Contracts & orders received, Motion Picture and Video Industries, Massachusetts, Account Activity, Motion Picture & TV Production, Motion Picture Production & Services, Marketing, Video production companies, Film and video production companies, Universal Studios Inc., Thomson Financial Services

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Boston Group's Fulcrum Intro Stresses Team

Article Abstract:

Fulcrum Financial Advisers has launched an ad campaign to introduce the company to the South Carolina market. The Boston Group designed the campaign, which features radio, newspaper and direct mail advertsing.

Boston Group, Fulcrum Financial Advisors

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Duofold Touts Thermal Technology

Article Abstract:

Duofold thermal underwear is emphasizing technology in their latest magazine ads. Created by the advertising firm Gearon Hoffman, the campaign focuses on technological improvements in the product.

Men's and Boys' Cut and Sew Underwear and Nightwear Manufacturing, Men's & boys' underwear and nightwear, Knitting Mills, Knit Goods, Apparel Knitting Mills, Males' Underwear ex Knit, Clothing industry, Men's underwear, Duofold Inc., Gearon Hoffman Inc.

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