Cause branding's tricky path
Article Abstract:
Philanthropic community work is a good way to do business, as consumers are the communities so they want corporations to put something back into the community without gloating about it with excessive advertising. This benefits both community and company, if the company selects a branding program that advances its corporate goals by investing its assets and employees into the program.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
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Article Abstract:
Managing electronic mail and the World Wide Web is an essential skill in business organisations to ensure that they run efficiently. The managers of several business enterprises discuss their favourite web sites.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
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If a board loses faith in the CEO
Article Abstract:
Some of the reasons that force the board of directors to remove the chief executive officer of their company are discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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