A magazine for investors reaches out to Madison Ave. and the public with its first big campaign

Article Abstract:

After one year as a bi-monthly and two years as a monthly, the magazine called Bloomberg Personal Finance will launch a $500,000 ad campaign. Omnicom's Doremus created the mostly black and white print ads that will target media buyers in Adweek and Ad Age and will target young, well-off investors by appearing in Time Out New York, Brill's Content and Playboy.

Comment:

Personal finance magazine to get print ad campaign

Periodical Publishers, Advertising Activity, Campaign Launched, Account Activity, Self Promotion, Periodicals, Print Media, Public Relations Agencies, Special Interest Periodicals, Public Relations, Public relations services, Marketing, Abstract, Periodical publishing, Special interest magazines, Public relations firms, Bloomberg L.P., Doremus and Co.

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From opening day through the end of the season, baseball hopes to connect with its fans

Article Abstract:

Major League Baseball plans a $25 million television advertising campaign for the 1999-2000 season. After the success of last year's season, baseball clubs hope to lure less ardent fans and make hard-core fans more hard-core. Vigilante was behind the humorous, edgy campaign that hopes to transcend age and gender barriers.

Advertising agencies, Sports Teams and Clubs, Sports clubs, managers, & promoters, Professional Baseball, Contracts, Advertising, VIGILANTE, Baseball (Professional)

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