Concept and evolution of business models
Article Abstract:
The advancement of different configurations of business models (integrated, layer player, market maker and orchestrator), as well as an investigation of the essential dynamics inherent between the identified business models, is described.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 2005
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Advertising looks in the mirror
Article Abstract:
An overview of the traditional working processes, in the form of business model of advertising industry is provided. A new business approach to create more benefit for the agency and the advertiser, is suggested.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
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A peek at advertising
Article Abstract:
The importance of communicating with advertisement designers in order to produce a successful and effective ad-campaign is discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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