Coopers & Lybrand Brazilian affiliate defects to Andersen

Article Abstract:

The former Brazilian practice of Coopers & Lybrand has defected from its major merger with Price Waterhouse and has instead merged with Arthur Andersen & Co. Coopers & Lybrand Brazil approved of the deal with Arthur Andersen. The practice posted approximately $55 million in revenues in 1997 and has around 650 employees. The two practices will produce approximately $140 million in yearly revenue.

Comment:

Defected from its major merger with Price Waterhouse and has instead merged with Arthur Andersen & Co.

Acquisitions & mergers, Company Planning/Goals, Geographic, Brazil, Arthur Andersen & Co. (New York, New York), Article, Coopers and Lybrand Brazil

---

Deloitte & Touche's Cook is retiring; Copeland, McCracken will succeed him

Article Abstract:

J. Michael Cook is retiring from his post of chairman and CEO of Deloitte & Touche. He will be succeeded by James E. Copeland as CEO and Douglas M. McCracken as chairman. Copeland comes to the post from the auditing side of the business, McCracken from the consulting side. Cook said he wants to spend more time with his family, but added that he is not taking his name out of the phone book.

Comment:

CEO comes from accounting, chairman comes from consulting

Executive changes & profiles, Officials and employees, Deloitte & Touche L.L.P.

---

Pricewaterhouse issues global invitation

Article Abstract:

Two of the Interpublic agencies, Hill, Holliday, Connors, Cosmopulos and Ammirati Puris Lintas, created the first ad campaign since the two accounting firms merged into PricewaterhouseCoopers. The $50 million campaign has a tagline, Join Us, that is meant to attract new clients but also 52,000 new employees to make its growth possible in the global marketplace.

Comment:

$50 million ad campaign kicks off

Marketing procedures, Television, Global Marketing, Advertising Activity, Account Activity, Print Media, Slogan, Marketing, PricewaterhouseCoopers L.L.P. (New York, New York), Ammirati Puris Lintas Inc., Hill, Holliday, Connors, Cosmopulos Inc.

Similar abstracts:

• Abstracts: A sickly Vanguard Air gets tough under military man; retired admiral changes tack and cracks the whip to produce a string of profits
• Abstracts: Quickturn Design agrees to be acquired by Cadence in $253 million stock deal
• Abstracts: Ford rolls out new model of corporate culture. GM expects higher margins on pickups
• Abstracts: Bell Atlantic in Settlement with CWA. MCI WorldCom plans Internet service for residential customers nationwide

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.