Critical factors and benefits in the implementation of customer relationship management
Article Abstract:
Butyshop International Corp., MOCOTO Bank, and Stark Technology Inc. took part in case study interviews that were used to analyze the advantages and the important components in the execution of customer relationship management (CRM). It was found that among the components studied, organizational learning and business procees reengineering (BPR) should come first before CRM implementation, and the implementation, in turn, helps improve organizational performance and relationship quality. Details of how organizational learning and BPR lead to the effectiveness of CRM systems are provided.
Publication Name: Total Quality Management & Business Excellence
Subject: Business, general
ISSN: 1478-3363
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Reduction in delay in procurement of materials using six sigma philosophy
Article Abstract:
The six sigma methodology was used for reducing the delay in procurement of incoming materials in a company. There was a reduction in the average time taken for completion of activities and their variabilities due to the implementation of the six sigma technique.
Publication Name: Total Quality Management & Business Excellence
Subject: Business, general
ISSN: 1478-3363
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Social networks and perceptions of intergroup conflict: the role of negative relationships and third parties. Group social capital and group effectiveness: The role of informal socializing ties
- Abstracts: Learning and knowledge acquisition through international strategic alliances. Transferring a lean production concept from Germany to the United States: the impact of labor laws and training systems
- Abstracts: "Global strategy" and its impact on local operations: lessons from Gilette Singapore
- Abstracts: Are all results created equal? Auditing organizational outcomes for quality. The influence of continuous improvement and performance factors in total quality organization
- Abstracts: The new ISO 9001 and the problem of ceremonial conformity: How have audit methods evolved? The effects of organizational size on knowledge management implementation: opportunities for small firms?