Customer anger can be a healthy complaint
Article Abstract:
Most Australian businesses are not adept at handling customer complaints, but proper handling of such can not only create goodwill but provide low-cost market research. A survey by the Customer Service Institute of Australia reveals that when dissatisfied, 64% of consumers complained "most of the time." Most companies pay lip service to customer complaints but fail to train (only 31%) or empower (38%) staff to implement policies. Listening to customer complaints can teach a company what the public wants. Real estate agent Toop and Toop found that it could replace its $30,000 marketing budget with a $12,000 customer complaints system.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999
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Dynamic duos: entrepreneurial couples give twice as much to their work, but the rewards can be immense
Article Abstract:
The consequences of running a Lake House restaurant together by a couple, Allan and Alla Wolf-Tasker, are described. The strengthening of the emotional bond is suggested to be one of these consequences.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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Secure in the knowledge
Article Abstract:
The efficacy of data security software is discussed. The extent to which this technology has penetrated the Australian corporate sector is also discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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