Cybermediaries in electronic marketspace: toward theory building
Article Abstract:
Cybermediaries are expected to perform vital roles in today's electronic markets. They are likely to deliver channel functions that depend on a particular sets of skills or technologies needed in the electronic markets. Specialized skills include product presentation, online store management and transaction security. However, their presence will be less evident in product markets where social interaction is necessary for sustaining consumer purchasing behavior.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
eTransQual: a transaction process-based approach for capturing service quality in online shopping
Article Abstract:
A transaction process-based scale called eTransQual developed for assessing online shopping service quality is evaluated.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Reference pricing studies in marketing: a synthesis of research results. Supplier's desire to influence related to perceived use of power and performance
- Abstracts: Perceptions on partnering in the public sector. Barriers to project partnering: report from the firing line. Project partnering
- Abstracts: The CEO, venture capitalists, and the board. Theory building in the entrepreneurship paradigm. The evolution of new technology ventures over 20 years: patterns of failure, merger, and survival
- Abstracts: Innovations in services: corporate culture and investment banking. The three faces of consumer promotions
- Abstracts: Mainstreaming coroprate social responsibility: developing markets for virtue. Social alliances: company/nonprofit collaboration