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Dr. Seuss's Sneetches

Article Abstract:

The collection of stories in Dr. Seuss's book 'The Sneetches and Other Stories' is interpreted and related to several leadership issues. Lessons identified with organizational culture, compromise, adopting mental models and shifting of business approach are discussed.

Author: Locander, William B., Luechauer, David L.

Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2008

Usage, Evaluation, Criticism and interpretation, Corporate culture, Compromise (Ethics), The Sneetches and Other Stories (Book), Mental models

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Leader as buccaneer

Article Abstract:

Suggestions for executives in managing troublesome employees, marketing brand image, etc. for effective leadership are presented.

Author: Luechauer, David L.

Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007

Management dynamics, Personnel administration, Methods, Management, Human resource management, Executives, Company business management, Company personnel management, Brand image

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Subjects list: United States, Leadership

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