U.S. plans a campaign to boost morale
Article Abstract:
The White House has tapped McCann-Erickson to pump up hope for the country with an ad starring Laura Bush addressing children about terrorism. The Ad Council is providing this ad and another from GSD&M to inspire racial tolerance. Some marketing executives weighed in on whether this would be an effective campaign. Leo Burnett USA's Cheryl Berman feels reality on TV is effective enough. Spike DDB's Spike Lee prefers spontaneity of patriotism and thinks the money would be better used for the relief fund.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Delta holds talks with three agencies
Article Abstract:
As Delta Air Lines contemplates a new ad campaign emphasizing its committment to customer service, the airline is also reviewing 3 ad agencies: Leo Burnett, TBWA Chiat/Day, and, the agency of record, Saatchi & Saatchi. Delta spent $45 mil in 1998 on advertising globally.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: EarthLink starts free-thinker campaign. Juno Online jumps into supercomputing. Firm develops method to track AOL advertisers
- Abstracts: Marketing's best and brightest. Adland's new broom. Four online people-meters vie to survive
- Abstracts: Towards the one-stop wonder. Dell's fairy tale shows no sign of ending. Michael Dell on how to sell
- Abstracts: Thinking small brings big returns. Gearing up puts a firm in the overtaking lane. Pitcher, the breakaway that just keeps growing
- Abstracts: CBA counts the savings from its Colonial marriage. Banks close ranks. Point for point, the banks seem like an even pair