Entrepreneurial retrenchment among small manufacturing firms

Article Abstract:

Thirty-three small textile mill businesses (defined as having under 1% market share) with clearly identifiable turnaround situations in the period 1976-1988 are studied. The firms had two or more years of profitability declines larger than experienced by the industry in general. Empirical analysis showed those firms that pursued aggressive reductions of costs and assets (called entrepreneurial retrenchment) had greater success than those whose strategy was continued pursuit of growth. Among the findings was that firms are more likely to engage in entrepreneurial retrenchment if the business decline is dramatic rather than gradual.

Manufacturing industry, Manufacturing industries, Small business, Corporate turnarounds, Turnaround management

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Marketing strategies that make entrepreneurial firms recession-resistant

Article Abstract:

Creation of a sound marketing strategy plays an important role in the survival of entrepreneurial firms, especially in times of economic recession. It is important for entrepreneurial firms, especially those involved in technological industry segments, to maintain an efficient marketing strategy aimed at increasing sales and distribution coverage through higher production output and intense advertising. This is an important factor in the formation of an established pre-recession condition, which proves to be vital for firms to overcome the disastrous impact of economic downturn.

Marketing Management, Research, Marketing, Business enterprises, Recessions

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Effects of managers' entrepreneurial behavior on subordinates

Article Abstract:

102 managers were assessed in order to determine the extent of their entrepreneurial behavior and the effects of this behavior on subordinates' satisfaction in their managers. Managers who are entrepreneurial have a positive impact on their subordinates. The study also showed that as entrepreneurial behavior of managers increased, subordinates' satisfaction with supervision also increased.

Management Theory & Techniques, Analysis, Influence

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