Entry strategies of U.S. firms to the Newly Independent States, Baltic States, and Eastern European countries
Article Abstract:
This article provides baseline information about how U.S. companies entered the markets of the countries of the former Soviet bloc, and how these entry strategies have changed since 1989. It shows that while these firms used different strategies to enter the markets of this region, they most commonly used the low risk strategies of joint venture and export. Also, the number of entries to this region increased significantly between 1989 and 1993, and the Russian market enjoyed the largest share of all entries. Finally, recent strategy changes indicate more risk taking by U.S. firms. (Reprinted by permission of the publisher.)
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 1995
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Resources: Green gets going
Article Abstract:
A model plan that would help avoid ecological catastrophe over the coming decade through green industrial revolution is discussed. The real engine of environmental progress would turn out to be not European and US government action but the imagination and entrepreneurial spirit of thousands of market-savvy environmentally minded innovators.
Publication Name: Fast Company
Subject: Business, general
ISSN: 1085-9241
Year: 2006
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Business responses to climate change: identifying emergent strategies
Article Abstract:
The impact of Kyoto Protocol, on Global 500 companies, is examined. The emissions trading methods adopted by Global 500 companies, to address green house gas emissions, are presented.
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2005
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