Cool Mini Cooper prepares for relaunch
Article Abstract:
BMW is expected to re-launch the Mini Cooper in March 2002. Crispin Proter and Bogusky is expected to handle the advertising account for the re-release of the hip little car.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
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Fallon McElligott quits the race for Budget Rent a Car account
Article Abstract:
Advertising agency Fallon McElligott ceased its efforts to win Budget Rent a Car's creative account, despite being informed that it had been favored over other contenders. Fallon stated that disagreement over compensation and financial issues led to its decision. Budget announced that its account has since been awarded to Cliff Freeman and Partners, whose advertising campaigns for Fox Sports and Little Caesars made a positive impression on the rental car agency's vice president of marketing, Mike Gavelek.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1999
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