Feeding the growth strategy

Article Abstract:

Effective marketing has to move along with the changing trends adopting new technologies, anticipating industry's threats and opportunities, in order to contribute to an organization's growth. In spite of the importance of marketing for business development its presence is being sidelined in corporate meetings and discussions. Ways to help marketers play a larger role in strategic planning, are explored.

Market Targeting & Approach, Market strategy, Meeting planners

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For good measure

Article Abstract:

The importance of customer loyalty for achieving growth is examined. The possible ways that can be used by marketers to determine the best approach for measuring customer behavior are described.

Forecasts, trends, outlooks, Consumer Behavior, Forecasts and trends, Measurement, Market trend/market analysis, Customer loyalty, Consumer behaviour

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The inside track

Article Abstract:

The importance of marketing and managing organizational information technology (IT) systems is discussed. The strategies that can be used by marketers for marketing IT are presented.

Electronic computers, Electronic Computer Manufacturing, Marketing procedures, Management Informatn Computer Systems, Management Information Systems, Methods, Marketing, Information technology, Practice, Company marketing practices, MIS, Information technology management

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