Reaching the right purse strings: how to make money with business services

Article Abstract:

Methods and instructions to generate business value and money, are presented with reference to the case of Lip SmackinE Sausages, which has lost the business to Kroger stores. Business leaders should believe in the value of their services, target the right buyers, understand the customers and maintain value-based relationships with them.

Management dynamics, Management, Consumer preferences, Company business management

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Know your service strategy

Article Abstract:

The Center for Services Leadership (CSL) at Arizona State University is aimed at promoting the strategic use of services. The institute conducts two public events every year. The 'services' that differentiate Mayo Clinic from others and the substantial difference that services have brought on at IBM are examined.

Services information, Parent-to-subsidiary activities, Subsidiary-to-parent activities, Service Industries, Usage, Services, Services industry, Arizona State University, Subsidiaries, divisions and units

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A tale of service success

Article Abstract:

The three most important things for a business success are knowing the target customers, their preferences, and the business' core competence that attracts the customers. These three concepts are discussed in detail with reference to the success story of Dell Computer Corp.

Electronic computers, Case studies, Computer industry, Microcomputer industry, Dell Inc.

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